Montecito Brands is on a mission to serve OUR community
Montecito has been our home for more than 50 years. It is the inspiration behind everything we create. Our gourmet food and beverage brands reflect the beauty, abundance and vitality of Montecito living. We believe in giving back to the community that has given us so much.
Today, we are proud to partner with One805 in supporting Santa Barbara County’s first responders through critical equipment, emergency preparedness, and mental wellness programs.
-
Montectio Coffee Company
Freshly roasted, sustainably sourced coffee that gives back to our the first responders who came to Montecito’s aid when we needed them most.
-
Montecito Gourmet
A refined café and gourmet experience where beautifully crafted food, coffee, and wine come together in the spirit of connection and everyday luxury.
-
Montecito Wine Company
Handcrafted wines from Santa Barbara County and beyond that capture the elegance, character, and spirit of coastal California.
our passion
is our purpose.
On January 9, 2018, when a devastating mudflow descended upon Montecito, we kept our doors open to first responders and stranded residents in need of food and refuge.
Working alongside local firefighters, law enforcement, and other emergency personnel throughout the disaster, we witnessed firsthand the extraordinary courage and humanity of those who came to our community’s rescue. That experience stayed with us and inspired a lasting commitment to supporting the first responders who protect our community.
Today, we are proud to continue that commitment in partnership with One805.
Inspired by generations
in gourmet food, winemaking,
and community service.
The Braid family traces its entrepreneurial spirit back to the nineteenth century New Zealand wine trade when John Bull first helped put Oceania wines on the map. But it would be his grandson, John Braid, who would become a legend in Montecito.
John and his mother spent long afternoons learning the trade, and when his stepfather passed away in the 1960’s, Braid inherited the business as his own.
Some years later, John Braid fell in love and started a family. His son, Patrick, was born in Wellington, New Zealand, and in 1973 the family immigrated to Santa Barbara, where John Braid bought a small cafe in the Upper Village of Montecito.
John Braid’s congenial nature and delicious, charcuterie sandwich recipes endeared him to the community and his business became known as a family deli famous for it’s fresh meats and hospitality. Just as generations came of age as patrons of the “Wine & Cheese,” Braid’s son Patrick grew up making sandwiches alongside his father.
John’s legacy was to help feed the community when times were hard. In 2008, after the Tea Fire destroyed 210 homes in Montecito and Santa Barbara, the deli provided free food to those who lost their homes.
Patrick Braid’s entrepreneurial spirit led him to structure, build and finance early stage companies in numerous industries, but in 2016 John fell ill, and Patrick returned home to care for his ailing father. When John Braid passed away there was such an outpouring from the community that Patrick felt a duty to follow in his father’s footsteps and grow and expand the family business into what it is today.